Born in France with Vietnamese and Chinese origins I have from the youngest age nurtured the taste and ability to bridge between worlds.

 

From my individual path to professional career, I have also continuously grown my ability to read complex landscapes to surface emerging dynamics and patterns. This “immersion and restitution” research process has been instrumental to locate trends and business opportunities.

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After working for Edouard Stern and Jimmy Goldsmith in Vietnam to develop joint-ventures and contribute to create Lazard Vietnam, I have chosen to pursue my strong passion for fragrances and beauty.

More than 15 years of strategy and international marketing experience (L'Oréal, Clarins, Bulgari...) helped me gain in-depth expertise and understanding of the beauty and fragrances industry stakes. I coordinated the launch of Maybelline in China in 1999 and ran my first sniff-test in Shanghai in 2003 for Quest (now Givaudan).

My interest for fragrances has never stopped. Since 2013 I have been working extensively on the Chinese fragrance market disruption, with a dedicated protocole to map a cartography of taste

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"Imagination rules the world"

If you are working in a field where essence, senses, asia are key , let's talk!