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BRAND POTENTIALIZATION
THE RIGHT STORIES
#Resonance
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THE RIGHT PEOPLE
#Targeted incremental growth
COMPETITIVE EDGE
BLIND SPOTS AND BLUE OCEANS
Weak signals with strong impact
101 and advanced resets
Strategic vision. Yearly release
Available in 2024 : Chinese Genz. Sinorama
Olfactive and consumer insights
Decryption and creative inspiration
Territory. Concept. Naming. Portfolio.
Mix optimization & localization. Communication
Consumer profiling. Retail experience
Brand potentialization & Growth opportunities
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